Brian Primack

Made Local

Brian Primack


“Clear and engaging, You Are What You Click is the book we need right now. Dr. Primack shows us why social media can’t replace in-person interaction, but also why we can’t ignore its benefits. This book is the middle way forward. If you want to find a balance with technology in your life, this is the book for you.”

Dr. Jean Twenge, author of iGen

An empowering, forward-thinking solution for creating intentional and healthy social media habits from an expert on media, technology and health.

Former Dean of the Honors College at the University of Pittsburgh and Endowed Chair in Patient Care at the University’s School of Medicine, internationally acclaimed behavioral scientist and social media expert Dr. Brian Primack believes we do not need to swear off social media, delete all our online accounts, or give up our phones to live healthier, happier lives. In You Are What You Click, he offers a new approach to digital wellness, and a realist’s perspective on how what we consume online affects our well-being.

While many of us turn to social media looking for a sense of connection and comfort, the data show that it may paradoxically leave us feeling more alone and depressed. Drawing on over twenty years of original research, Dr. Primack explains the fascinating nuances of our relationship with social media, its impact on our mental health, and the dangers of social media using us instead of the other way around. He empowers us to take back control with a simple method: being more selective, positive, and creative with our lives online.



Order a copy of You Are What You Click from White Whale Bookstore.

You are what you click by Brian Primack


Tuesday, September 28, 2021


Virtual Event
Free, with registration
Closed captioning will be available, watch on-demand on any device that supports YouTube


Upcoming Lectures

Anna Monardo

MAY 23

Liann Tsoukas and Rob Ruck

JUN 20

Colm Toibin

SEP 16

Pico Iyer

SEP 30